How EventSummit runs one connected event journey
The largest one-day trade fair for the event industry kept losing leads and networking moments to scattered systems. Here is how Let's Get Digital changed that.
EventSummit is the largest one-day trade fair for the Dutch event industry, held at Jaarbeurs Utrecht. It draws more than 4,000 professionals, around 300 exhibitors and roughly 20 keynote speakers across 14,000 m² of event technology, trends and venues.
- 4,404 app users
- 17,851 connections
- 327 meetings booked
- 11,294 leads scanned
- Community app
- Badge Printing & Check-in
- Registration & paid tickets
- Lead retrieval / exhibitor portal
The challenge: a fragmented journey that left value on the table
EventSummit brings thousands of professionals together for one intense day. Networking did not happen automatically, so attendees missed the connections they came for. The journey through the event remained unclear, and check-in turned chaotic at the door. Sponsors and exhibitors did not get the full value their participation deserved.
That fragmentation had a price. Engagement dropped, networking moments slipped away, and organisers gained little insight into attendee behaviour. The result was lower sponsor ROI, lost leads, and less room to grow the event and win back returning visitors. Organisers, sponsors, exhibitors, speakers and attendees all felt it, because each one depends on the event for networking, visibility and business.
The solution: one platform from registration to networking
EventSummit moved registration, paid tickets, badge printing, check-in and the community app onto one integrated platform. That connects the event journey end to end. Attendee data, access and engagement now live in one place, which cuts manual work and removes the gaps between separate systems.
The flow is straightforward. Attendees register and buy tickets through the platform, collect a badge for fast on-site check-in, and use the community app to network, schedule meetings and reach event content. Organisers run operations, sponsors and speakers gain visibility, exhibitors work the exhibitor portal, and the operations team handles check-in and badge printing.
The value shows on every side. Attendees get a smoother experience and more networking. Organisers get clear data and insight. Sponsors and exhibitors gain visibility and measurable ROI, and the exhibitor portal with lead scanning makes tracking and managing leads simple. Automated registration, integrated check-in and centralised data also cut the risk of long queues and scattered records.
The result: connected, measurable and built to repeat
EventSummit delivered a seamless end-to-end experience. Registration, paid ticketing, check-in, badge printing and networking now work as one. Attendees entered the event easily, connected through the community app, and engaged with exhibitors. Exhibitors gained more leads and ROI through the portal and lead scanning, while organisers saw clear insight into engagement and lead generation and ran simpler operations.
App users (85% adoption)
Connections made
Meetings booked
Leads scanned
Social Wall posts
Ad impressions
After roughly six years of working together, this edition delivered the most value, because the newest features did the heavy lifting. Paid tickets and in-platform booth selection simplified management and sales, and both carry straight over to future editions. Collaboration and support scored a 9/10.
"We were able to reach everyone quickly and received a quick response as well."
Table of contents
Want results like this at your event?
See how the Let's Get Digital platform can bring your whole event journey together — from registration and check-in to networking and lead capture.
