Lead Retrieval

Lead retrieval is a form of lead generation and lead capturing. It is a clever technology that allows exhibitors and event organizers to easily and quickly collect attendee information during events. The goal? To efficiently gather attendee contact details and key information. In simple terms: it is the process of collecting attendee contact details using the event app. When an attendee visits a booth, the exhibitor can simply scan a QR-code on the badge to capture relevant data. For example name, job title, company, and other areas of interest.

Why offer lead retrieval?

Lead retrieval is useful for organizers wanting to offer added value to their exhibitor and simplify making valuable connections for exhibitors. You help them collect all attendee data in one centralized place, enabling faster, more effective follow-ups and providing valuable insights. This creates a more professional experience that elevates the success of your event by providing:

• Instant lead follow-up capabilities
• Real-time visitor behavior insights
• Event-level data analysis
• Higher satisfaction among attendees and booth staff

Let's Get Digital provides event organizers with scalable and easy-to-integrate lead generation solutions that seamlessly connect with your existing event platform and be used by exhibitors independently. Also check out our other event solutions.

Want to offer this at your next event?Contact us

How does lead retrieval work?

Luckily, you don’t have to be a technician to implement our system because our Lead capturing system is integrated into our event app! Here's how it works:

• Registration: Attendees register beforehand and receive a personal QR-code or badge. Read our page about badge printing.
• Lead Scanning: Exhibitors use the event app to scan QR-Codes when engaging with visitors.
• Information capture: Key data like name, company, job title, and questionnaire responses are saved directly.
• Live insights: Exhibitors view their leads in real-time through a dashboard.
• Export: Leads can be exported to CRMs or email marketing tools by the exhibitors themselves.

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Lead capture vs. lead retrieval vs. lead scanning

Even though the terms are commonly used interchangeably, event lead capture, lead retrieval and lead scanning are not the same.

• Lead capturing: Refers to all methods used to gather leads (e.g., online forms, event sign-ups, etc.).
• Lead retrieval: Is specifically about the process of collecting attendee data in real-time during physical events, usually through badge or QR scans.
• Lead scanning: Refers to the technical process behind the actual scanning of the badge or QR-code to retrieve the lead information.

Both have their value, yet lead capture is centered around volume, whereas lead retrieval emphasizes timing and quality.

Types of lead retrieval solutions

Lead retrieval app

No extra app is needed—everything is accessible directly within the event app on their own smartphones. Exhibitors can scan attendee QR codes, take notes, and rate leads on the go.

Lead retrieval systems

Our systems are modular and flexible, allowing you to pick only what you need and easily expand as your event develops — including integrations with badge printing.

Lead retrieval for trade shows

Trade shows are prime territory for meaningful lead generation. With our event app, exhibitors work faster, more accurately, and with fewer errors. The lead retrieval app for trade shows is optimized for high volumes and ease of use.

Key features

• Ultra-fast QR scanning
• Offline functionality
• Customizable lead qualification questions
• Easy export to Excel
• Real-time lead tracking per booth

The benefits of Let's Get Digital

• Tailored solutions for any event format
• Multilingual interface and support
• Plug-and-play technology
• Full data ownership for exhibitors
• Fully GDPR-compliant

How to use a lead retrieval app at your event

• Pre-event: Upload your attendee list.
• Instructions: Create an email for your exhibitors with more information regarding the event app and how to generate leads and how to set up the personalized questions.
• On-site: Exhibitors scan, rate, and annotate leads.
• Pro tip: Encourage booth staff to add notes during conversations, this significantly boosts conversion rates after the event.

What to do with the data?

Lead retrieval gives you more than just contact information. It provides insights like:

• Attendee interests by category
• Number of scans per booth
• Lead ratings and notes

You can use this data to create sponsor reports, improve your event strategy and score and segment leads.

Is lead retrieval the right tool for your event?

Whether you're running a large business expo or a boutique fair, lead retrieval is ideal anytime contact data matters. Consider these questions:

• Is lead follow-up crucial for your audience?
• Do you want to offer more value to your exhibitors?
• Do you need data insights on event engagement?

If the answer is yes, this tool is made for you.

Costs

Pricing depends on the number of exhibitors, selected features, and event scale. We offer transparent quotes tailored to your needs.

FAQ

Do you need to have an internet connection for lead retrieval apps?

No, our lead retrieval app works offline and syncs data when reconnected.

What data is collected with lead retrieval?

Name, job title, company, email, questionnaire responses, and notes from the conversation.

What is a lead retrieval device?

A smartphone with the event app on it. No extra device is needed.

How much does lead retrieval software cost?

Prices vary based on package and features. Reach out for a no-obligation quote via our contact page.

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